Why I picked a fight with @garyvee on Facebook Deals
04 November 2010So everyone seems to be freaking out over Facebook Deals. Dave Kerpen of Likeable.com, MG Siegler over at TechCrunch, Robert Scoble over on Scobleizer. Even my friends over at Vaynermedia covered their reactions. Someone who I am friendly with, Gary Vaynerchuk, did as well. Here's GV's quick video about it. I however don't think this is as big a deal as everyone is making it out to be. I decided that Gary is someone who I know, respect immensely and think I could impact. We exchanged tweets this morning basically setting us up for a showdown on his radio show. Here's my 3 minute segment on tonight's show: [audio:http://kadedworkin.com/blog/GV-wineandweb-11output.mp3] Overall I'm happy that I was able to get my points across and that they were well received by GV. After listening back to the clip though there remain 2 key issues I have with Facebook Deals: 1. Zuckerberg intentionally mislead people to misunderstand the scope of this release One of the biggest numbers that gets ...
Celebrity sponsors are the new cable networks
20 October 2010A couple weeks ago I had the opportunity to sit down with Dan Schawbel at a local restaurant for lunch. Our discussion (after initially being delayed by my going to the wrong location) covered a number of topics but there was one statement Dan said that has stuck with me for almost three weeks. I'll paraphrase here because I can't remember Dan's exact wording: "There's starting to be so much content being created, and even good quality content that it's becoming hard for people to decide what to consume. You almost need a sponsor to bring the initial audience if you want to be really successful." After reflecting on this it's so true. I look to my friends and those who have achieved some celebrity status to be filters for which podcasts I consume without a second thought. Be it a new show from Revision3 that Jim Louderback is amped up about producing or a new topic Leo Laporte decides he wants to create a podcast on I'll be a member of their initial audience. Let me give you two more clear examples where this played out with my friend Gary Vaynerchuk. It's still funny to me that ...
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Content creates opportunities
07 September 2010So it's been a shade over a month since I started Meet My Followers. I've had a ton of support and retweets and all kinds of people wishing the success for the show. I've also had a couple people seriously doubt whether the show should continue. What hurts is that those folks who question it are those who I respect the most. I have to look at the results though: It's a lot of work daily to record, produce, edit, encode and blog. Yet I regularly find that it's the absolute highlight of every day. Some quick stats: Over 2,100 page views by more than 700 unique visitors from 28 countries who downloaded more than 1,000 episodes in the first 30 days of operation I've been introduced to or recommended to follow more than 3 dozen people "off air" in addition to the 2 dozen or so that were mentioned on the show who I already wasn't following I've received compliments from many people regarding my voice including someone who formerly hosted a morning radio show and a top blogger who said I missed my calling by not being in radio. All but 5 episodes have had a sponsor that are helping make the podcast possible. Those ...
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Social Media for Small Business is being taught incorrectly
29 August 2010Earlier this week I was approached by an individual who asked me to create a 4 post series for his blog while paying a more than reasonable rate per post. As I sat down to begin writing I had only one thought come to my mind that warranted such a long discourse: social media for small businesses is being taught the wrong way. I've read dozens of books on the subject and every one of them, including several of my friends' books, are teaching social media in the same way. Effectively they preach "Go online and connect with the community there." When you're a small business using the internet in that way I no longer think is the most effective way to use your time and resources. Let's be real here; if you're running a restaurant in Jacksonville, Florida how smart is it for you to buy an ad on Google or Facebook that appears when I do a search. I know that's extreme and that it removes the geolocation targeting features that both platforms currently have for ads. But I question if interacting through social media isn't the same kind of absurd behavior. I am now beginning to believe that it ...
So I failed at August’s 30 in 30
18 August 2010As the title to this post states, I failed. It happens pretty regularly for me in different areas of my life but it always stings a little bit. That stated, I haven't gone completely dark. Most of you who stumble upon this blog already know that on August 5th I launched a daily podcast over at MeetMyFollowers.com. The concept for the show is really simple: Every weekday I release a new episode where I interview one of my actual twitter followers. The typical interview is about 19 minutes and I've had an absolute blast creating the show. The idea is pretty simple but that simplicity allows pretty much anyone to quickly grasp why the show is likely to succeed. The show's premise can easily fit inside a tweet. I've been asked by several people why I started the show. The simple reason is that I wasn't producing enough content that really showcased my skills in creating content. I really pride myself on doing that as a community manager. Going one step further though, it allows me to expose the network of ...
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