Marketing is not the father of Social Media
20 May 2010Given the types of blogs I subscribe to I get a lot of "Social Media Marketing for your small business" posts in my feed reader. I am starting to believe that if you're treating social media as an additional channel for your marketing that you simply don't get social media. Before the hater-pants come on, I'm not saying that you can't market your business using these social platforms but rather that it's not the most effective way. When I first learned about marketing in my undergraduate program all the methods to speak to a potential user base were one-way: company to consumer. All was well in the world of TV, radio and print since companies got to keep control of their brands. Social media was in it's infancy right as I was graduating. It's been chronicled on many blogs that social media has allowed customers to now define any company's brand as they see fit. These consumers have the capacity to create more content online than a Marketing department ever will. A couple weeks ago I began looking at social media's DNA and where it would fit inside an organization. I've come to the conclusion that Social Media isn't the child of Marketing. ...
- Comments Off
- blog,Business Skills,General
Why Kevin Rose should become Google’s new Head of Social
11 May 2010So the big hubbub in the social media world is that Google is hiring a Head of Social. A lot of names are being thrown around for this position but there's one that I truly believe that stands above the rest: Kevin Rose. There are three main reasons that I believe Google should acquire Digg and then place Rose as in this role: 1) There's familiarity between the top Google folks and Rose since Google was supposedly in talks to buy Digg back in 2008 2) Rose believes in the power that engineers can bring to a company and Google is the penultimate company espousing this thought process 3) Rose helped create the social space and through a series of companies he's either started or invested in he remains at the front end of the social trends. This ability to spot trends before even the earliest adopters do will be required if Google is going to become a leader in the social space. Digg is currently undergoing a lot of change: Rose took over the CEO role and has since killed the DiggBar, all but axed the digg URL shortener and let go 10% of the ...
Loading Twitter
