Crush It! – A Knowledge Bomb
27 November 2009I feel it necessary to clearly disclose that I am a Gary Vaynerchuk fan boy. I also feel it necessary to state that both he, his brother (AJ) and several members of the staff at Vaynermedia I consider to be friends of mine. Finally, AJ and Gary helped me get my current job at Vemma which was a consulting client of Vaynermedia. All that stated, here’s my quick review of Crush It!Yes, I’m a month and a half late on doing this review, I know. I took the time to read this book cover to cover now three times just to make sure that I am not having my fan boy status for Gary overcome my opinion on this book. I’m happy to report that this book is verifiably a knowledge bomb. Give this to any entrepreneur or student who has a feel for what the marketing and job landscape is going to look like in 3-5 years time and this book will change their view and more importantly give them the tools to go make their own success story.It starts with finding your passion and then becomes an orderly walk through each of the ...
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Tactical Transparency – Get Transparent or Get Exposed (or Worse, Regulated)
13 November 2009The final conclusion section of the final chapter in Tactical Transparency starts with "Transparency is not a choice. It is a legal, moral and competitive requirement." I very strongly believe this to be the case and that's part of the reason why I choose to live my life as transparently as I do. I acknowledge that it isn't for everyone and that leads me to a second great point that is reiterated throughout the book by Shel Holtz & John C. Havens: being transparent doesn't require that you expose everything. It definitely presents enough value to read. That stated it reads more like a playbook made for mid-high level managers with moments where they try and write for the C-suite who all are hesitant to get involved in social media. The format of the book is entirely reflective of business cases/proposals I've seen in my short experience inside the Cubicle Nation. Maybe for some folks that style is interesting but for my tastes overarching sections and then the old "tell them what you're going to tell them, tell them, then tell you what you told them" chapter format feels more to me like an overworked and over-prepared Powerpoint presentation instead of ...
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