750 words on Trust Agents by Chris Brogan and Julien Smith
14 September 2009This last week the CEO of the company I work for walked up to my desk, handed me a copy of Trust Agents, gave me a fist bump and walked out without saying a word to me. I think it’s pretty awesome that he is aware of the new books coming out regarding social media. It’s shocking to me that anyone of his stature would go out and buy a copy, hand it to me and provide no instruction on what I’m supposed to do with it. Anyway, let's get into the 750 words or less on the book: Chris Brogan (@chrisbrogan) and Julien Smith (@julien) are well known to anyone who's been in the social media space for any serious amount of time. I had the opportunity at SXSW 2009 to sit in on one of Chris' panels and can't begin to tell you how much he lives what he preaches in this book and still have enough words to do a review justice. Where last week's read, Socialnomics, was a series of case studies on how businesses can and have used social media to hang some wins up on the board, this ...
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750 word book review: Socialnomics by Erik Qualman
07 September 2009I haven't fallen off the face of the Earth and forgot the Deep Listening project walkthrough. I did what I do from time to time and got absorbed in work and a book. Given that I couldn't leverage my Immersive Reading (posts on that will be coming soon) it took me more than a few hours to read the book I'll be reviewing in this post, which if you haven't guessed by now is Socialnomics by Erik Qualman. So here's 750 or less words on what my thoughts were: Erik Qualman (@equalman) writes what I feel is one of the most approachable primers on the social media realm. Fortunately for me I hadn't come across Erik's blog or really any content of his before the promotional video he did on YouTube (http://bit.ly/17wfby) so I came into this with little expectations for the book. Fortunately he proved he has a serious feel for social media early on and how much it stands to change not only the business to consumer interaction but how consumer behavior would change. The book opens with some very interesting stats on the growth and importance of social media and how interruption marketing is quickly being seen ...
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Deep Listening – The Overview
01 September 2009One of the things that I get asked all the time is how the heck I know so much about the internet space, the companies and people that operate in it. It's not because I live my life by constantly searching the net for the next would be phenomena or that I know everyone in the industry. It's because I use an elaborate process that I call Deep Listening. I have no doubt that Gary Vaynerchuk's Crush It! will cover a small portion of this but I don't think even the mighty GV goes into the crazy level of detail that I do. Maybe I'm just a bit more thick headed than he is and am willing to dig that much deeper regarding things or maybe he simply knows when enough is enough. Over the course of the next few days I hope to explain each of the steps and more importantly why I am doing each of these. The first thing I do is specify my target. This is typically a business or industry. If it happens to be an individual person or group I'll find some connecting thread between all the individuals. After I have this I do some ...
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